Brenda Yu — Product Manager

Hi, I’m Brenda — a product manager driven by motivated by empathy, curiosity, and real-world impact.

I connect customer insight, product strategy, and delivery to make meaningful progress, one thoughtful decision at a time.

⟡ Currently Interactive Marketing Intern @ Hyundai Motor America

⟡ Information Systems, HCI, Product Management @ Carnegie Mellon

Selected PROJECTS

01 / Consumer product

Making account setup feel less like a form

Reframing onboarding around customer confidence, not completion rates.

Discovery · Growth

01 / Consumer product

Making account setup feel less like a form

Reframing onboarding around customer confidence, not completion rates.

Discovery · Growth

02 / Internal platform

Helping teams find the signal in a noisy backlog

A lighter-weight planning workflow built around clarity, context, and momentum.

Strategy · Systems

02 / Internal platform

Helping teams find the signal in a noisy backlog

A lighter-weight planning workflow built around clarity, context, and momentum.

Strategy · Systems

03 / New concept

Defining a product opportunity from the ground up

A zero-to-one exploration balancing customer evidence with a pragmatic path to launch.

Research · 0→1

03 / New concept

Defining a product opportunity from the ground up

A zero-to-one exploration balancing customer evidence with a pragmatic path to launch.

Research · 0→1

Collaborative tools I know well