Brenda Yu — Product Manager

Hi, I’m Brenda — a product manager driven by motivated by empathy, curiosity, and real-world impact.

Connecting customer insight, product strategy, and user experience to make meaningful progress, one thoughtful decision at a time.

⟡ Currently Interactive Marketing Intern @ Hyundai Motor America

⟡ Information Systems, HCI, Product Management @ Carnegie Mellon

Selected PROJECTS

Hyundai Digital Shopping Experience

Supported Digital Retail Improvements and Enhancements Through Research & Analysis

Interactive Marketing · Project Management · Website Operations

Hyundai Digital Shopping Experience

Supported Digital Retail Improvements and Enhancements Through Research & Analysis

Interactive Marketing · Project Management · Website Operations

Con Alma Corporate Partnerships

Designed a B2B Service that Fill Weekday Capacity and Maintain Brand Integrity for a Local Jazz Venue

Experience Architecture · Service Design

Con Alma Corporate Partnerships

Designed a B2B Service that Fill Weekday Capacity and Maintain Brand Integrity for a Local Jazz Venue

Experience Architecture · Service Design

More projects coming soon…